Hooked: How to Build Habit-Forming Products by Nir Eyal Father's Day It perhaps goes without saying

It perhaps goes without saying that such a narrative cannot be a fairy tale or a whitewash of the past

Received the 2025 Peter Raven Award

With its safety-first approach

written in a lively and accessible style

upon surfacing

Hooked: How to Build Habit-Forming Products by Nir Eyal Father's Day It perhaps goes without sayingUpdated with a new case study, this revised edition is a how to guide for building habit forming products. How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model a